Saira

Saira

I talk about paid marketing and games

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Forums

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2mo ago

At what MRR do you actually pull the trigger on paid ads?

Living in the Google Ads and media buying trenches, I constantly see makers make one of two mistakes: either burning cash on Performance Max campaigns before having true product-market fit, or relying purely on organic hustle for so long that they starve their own growth.

For those of you who have successfully scaled, what was your exact trigger to start buying traffic? Did you wait for a specific revenue milestone, or did you run search campaigns early on just to validate the offer?

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2mo ago

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LinkedIn DMs vs. cold email in 2026 which is actually converting for you?

Been running a lot of outreach experiments lately and the data keeps surprising me.

LinkedIn DMs are getting better reply rates across the board. But cold email still books more meetings when the list is tight and the message is specific.

Cold email inboxes are just flooded right now. AI-generated copy everywhere and buyers have learned to ignore it. Standing out is harder but the upside is still real if you get the targeting right.

LinkedIn DMs feel more personal so people actually respond. The problem is connection request limits and platform crackdowns are making it painful to scale.

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