Hugh Tan

Are you a marketer or solo founder feeling overwhelmed by marketing tools?

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In 2025, being a marketer feels like being a full-stack SaaS team, minus the team. You’re writing emails in the morning, editing video demos by lunch, tweaking automation flows in the afternoon, and debugging a landing page at midnight… because growth doesn’t sleep. And apparently, neither should we.

We told AI to “make our jobs easier.”

AI replied: “Cool now you do everything. Alone. But faster.”

Here’s my daily juggling act:

Messaging mayhem: Notion, Slack, Gmail, Google Docs (plus 23 unread tabs titled “Strategy v4 Final Final FINAL”)

Research black holes: Perplexity, ChatGPT, Claude (and somehow still asking users “so what do you actually need?”)

Content chaos: ChatGPT-4 for copy, Grammarly for tone, Ideogram for visuals, and sometimes just yelling at the cursor

Design stretch: Canva, Kling, Figma… because “can you mock that real quick?” always means 3 hours

Async pressure: Loom for updates I don’t have time to record and even less time to watch

Automation spaghetti: Zapier, Make, Notion forms, AirTable triggers—my brain is now a flowchart

Landing pages: Framer, Webflow, or just giving up and rebuilding it in the other one

Email stuff: Brevo, Mailchimp, whatever doesn’t crash today

SEO hustle: SurferSEO, NeuronWriter… praying to the Google gods

Mental health tech stack: Fathom, Google Keep, and walking in circles while whispering “MVP is good enough”

AI was supposed to give us time back.

Instead, it gave us every department’s job.

So here I am—1 marketer, 27 tools, and a coffee-fueled dream.


What’s your survival stack look like?

Any tools saving your sanity lately? Or just here to vent? I’m listening.

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