General
Share and discuss tech, products, business, startups, or product recommendations
Start new thread

👀 Anyone got real results from using their PH product forum? Looking for tips! 👂

by•

Hey everyone 👋


We launched and a while ago and just started looking into the Product Hunt forum feature more seriously.


PH mentioned that every time you post a new thread, all your followers get notified — which sounds super useful for keeping the momentum going, boosting traffic, and even helping with SEO.


We’re definitely planning to start using it more, but I’d love to hear from folks who’ve already seen good results.

Some questions:

  • What kind of posts worked best for you? Announcements? Behind-the-scenes? Questions?

  • Have you seen any SEO boost from your forum threads?

  • Any tips on how to keep your forum active (without it feeling forced)?

  • Do you repurpose content or write stuff specifically for the forum?

Appreciate any advice or examples you’re willing to share — would love to learn from the people who’ve cracked it 💬🙏

151 views

Add a comment

Replies

Best

Good questions! Excited to see what others say but this is generally what I've seen working:

  • Use your product in public. Create threads about the tools you use, love, hate, want, etc. You can reference your own product naturally in the process.
    Example: — posted by of

  • Make your Product Hunt forum your official community by adding a link on your website. Ask your users to use the forum to ask questions, share wins, get support, write how to’s, etc.

  • Post an Ask Me Anything (AMA) focused on a specific niche you know well.
    Example:

  • Write a deep, helpful guide on a topic you know a lot about, adding a ton of value for other makers.
    Example: Everything I know about using cold email to grow a SaaS.

  • Write your post titles like people search, ex
    Bad: "Updates from this week"
    Better: "How we improved onboarding in [product] to boost signups by 28%"
    Best: Research high-intent search terms and write posts that target those specifically by including them in the headline, example

  • Post a launch recap
    Example: from at

  • And the most important one:
    Be active in the community — Answer questions, give feedback, and be helpful. You’ll build your audience and surface your product in more places.

Two other best practices:

  • Add a Maker Byline to your profile (you've done this already)

  • Keep your Product Hub up to date

Thanks so much for the detailed tips, Steve! I do have a quick question though — when it comes to SEO, we’re usually told to write long-form content. But forum posts and discussions seem to work better when they’re short and punchy. Feels a bit contradictory — do you have any advice on how to balance that?

 Good question. Both work! post from that's long form and has done really well. For SEO specifically, I'd focus on getting primary search term in the headline and ensuring it's a topic that's going to get good engagement.

   Thanks for the reply, Steve! got it! That example was helpful.


As you might know, at we’re building an AI coding tool that helps anyone create stunning websites, AI apps, and forms with just natural language. In our Discord community, we often share great use cases from our users — and many of them also love posting their own builds.

I'm wondering — would it be appropriate to share these kinds of use cases in our PH forum too?


Also, we’ve been thinking about organizing small hackathon-style challenges. Would it be possible to host something like that in the forum? And would someone from the PH team be able to help co-host or support the event?

Thanks for the mention, ! And yes, Product Forums are underrated IMHO — I recently about that.


really good questions! At we aim at launching on Product Hunt every 6 months or so and use to keep momentum. We started 10 threads in /p/bucket in the last 3 months and, to answer your questions, below are some key takeaways:

What kind of posts worked best for you? Announcements? Behind-the-scenes? Questions?

What worked best so far are launch posts, i.e. new features we announced between two launches — see example when we introduced . Another type of discussions that worked really well are cross-posts, i.e. threads started in another Product Forum — see example mentioned by when we posted in .

Have you seen any SEO boost from your forum threads?

To be upfront, we don't engage on Product Forums for SEO. We're here to build a community, it's a different perspective. We add internal links as much as possible. We may add external links from time to time when it makes sense — This is not the main objective though.

Any tips on how to keep your forum active (without it feeling forced)?

We keep it simple. We experimented with an and , as suggested by . We post monthly product updates, too. The team ships fast — it helps!

Do you repurpose content or write stuff specifically for the forum?

Both. We hosted the AMA session on Product Hunt exclusively. We cross-post the monthly updates on DEV, see . We use socials to amplify.


That's it! hope it helps. Please keep us posted, really eager to have your feedback.

   Thanks so much for sharing, Flo. super helpful!

Yes, we did an AMA and a launch recap back when we launched in 2023 — back then it was still called "Discussions" 😄 Those worked quite well for us too. It’s great to see how much more diverse and active the Forums have become since then.

Just curious, have you ever run any user-focused online events here in the forum? Like a small challenge, showcase, or community campaign?


have you ever run any user-focused online events here in the forum? Like a small challenge, showcase, or community campaign?

 nope! do you have any examples in mind?

 Nope. But I saw someone hold hackathon in forum. Curious how it went. And I'd like to try some new way to communicate with users.


       Definitely case studies that should be analysed before the product launch on PH!! Thank you for insights sharing.

I am here to read the comments :)


This article needs to spread further.

 Yeah. Thanks to for all the professional insights and suggestions! 😊

Users on Product Hunt forums report mixed experiences with real results from using the platform; success often depends on engaging actively, responding to comments, and leveraging early upvotes and social media for traction. Tips include providing value, keeping posts concise, and building genuine interactions rather than just seeking upvotes.
I haven't observed any significant impact, and I've come across several blogs saying that we may be attracting more users to Product Hunt than we actually benefit from.