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Do you believe that a company's brand color can influence client impressions?

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Studies have found that a company’s color influences approximately 80% of a customer’s purchasing decision. This means that the right choice of color does not only strengthen the brand association, but it can also affect the total sales. Hunters, what do you think regarding the color psychology? If someone is interested, here are cards with descriptions of the most popular colors:
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Yes, Color plays a crucial role. Not only color but complete User experience will play the role. A product with rich features and poor UX will not fly high.
It's so interesting to realize how many details influence the customer purchasing decisions.
I don't believe it, it's proven. Color plays a part, but it's the overall brand that matters. Brand is much more than just colors. It's voice, tone, aesthetic, content, and perhaps most importantly, how the brand makes you *feel*.
Sure thing, it's only a part of the branding
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