2 weeks before the product launch. What am I doing in terms of preparation?

Not really much, and it annoys me a bit. In exactly 14 days (28. 1.) we will launch the product, and the only thing I do is talk about it.

But yes, there are points that I still want to master by then, e.g.:

• Create an informational newsletter inviting people to follow our product page

• Create a list of people who could support us and ask them for help

• Announcements on social networks

• Inform Kickstarter backers who supported us with updates – this is also an audience

• Publishing a Product Hunt badge on the landing page

• Continually grow and maintain a personal brand – which should be a long-term goal, not just for launch purposes.

The list should go on, and one additional thing I can recommend is:

MAKE A STRUCTURE:
– BEFORE the launch activities

– DURING the launch activities
– POST-launch activities

When are you launching, and what are you doing to do it?

Or how far in advance are you planning?