A recurring problem in outbound sales is that useful prospect context gets lost between research, enrichment, the CRM, and the message itself. Reps find a relevant signal on LinkedIn, copy fragments into several tools, and still end up writing generic outreach.
The workflow we are testing with Gen-X is:
1. Capture the prospect and relevant LinkedIn context.
2. Enrich the person and company into a structured record.
Gen-X brings prospect research, enrichment, personalized outreach, campaigns, and workflow automation into one operating workspace for GTM teams. Connect the tools you already use, turn scattered prospect signals into CRM-ready records, and move from account research to the next sales action without manual handoffs. The Chrome extension lets reps capture LinkedIn prospect context directly into that workflow.
