Why I built this for myself first

I'm Pete. I'm 42, got a gut, hate cardio, and my knees are not good. I built Frank because every fitness app I tried assumed I was already motivated, already knew what I was doing, and just needed tracking.

I didn't need tracking. I needed someone to look at my actual body and tell me honestly where to start, without putting me on a treadmill.

So that's what Frank does. It looks at photos of you, tells you the truth, and builds a plan around your real life. No cardio required. No streaks. No wellness waffle.

First proper session was today. Starting weight on the hip thrust: 20kg. Not impressive. But it's where I am.

Happy to answer anything — about the build, the product, or what it's like being your own target market.