Formly 2.0 - Create lead gen quizzes with instant visual results
by•
The all-in-one quiz builder for marketers. Advanced scoring, real-time charts, and dynamic PDF reports. Formly helps you craft quizzes that engage, convert, and delight.
👋 Hi Product Hunt! I’m Urmi, co-founder of Formly, and I’m so excited to share what we’ve been building.
🧑💻 Who we are We’re a small, bootstrapped team of builders obsessed with one thing: creating forms and quizzes that feel human. Formly started as a weekend project and has grown through years of hands-on customer feedback, feature by feature, problem by problem.
💡 The problem Most form and quiz tools make you choose: easy or powerful. If you want logic, scoring, and real personalization, you end up in spreadsheets or code. If you want simplicity, you lose flexibility and brand control.
❤️ Why we’re solving it We’ve watched marketers, coaches, and creators wrestle with tools that slow them down. We wanted to make it possible to build sophisticated, engaging experiences, without complexity getting in the way.
⚙️ How we’re solving it Formly brings advanced capabilities into an intuitive, point-and-click interface. You can assign scores, create logic branches, visualize results in real-time charts, and deliver personalized PDF reports. All without a single line of code.
🚀 What we’ve built so far Formly 2.0 introduces three major upgrades:
Advanced Scoring Engine → assign points and categories at both question and answer levels. Auto Chart Generator → respondents see their quiz results instantly in radar, donut, or bar charts. Dynamic PDF Reports → send personalized reports automatically to every respondent’s inbox.
🔮 What’s next Over the next few months, we’re adding:
- Hidden fields - Partial submissions - Form Analytics & Drop-off Rates - And many more exciting features!
🙏 What we’re looking for today We’d love your honest feedback on the experience: What’s intuitive, what’s missing, and what would make Formly indispensable for you. We’re here all day replying to comments and learning from you.
💝 Product Hunt Exclusive For this launch, we’re offering a Lifetime Deal for the first 100 sign-ups. Pay once, use forever, including future updates and all 2.0 features.
@yeva_menshikova Great question! Yes — many successful SaaS companies use this approach, and the reason is simple: users are most engaged right after they complete a form or quiz.
Tools like Intercom, Typeform, HubSpot, and Notion use dynamic post-completion screens to drive actions such as booking demos, joining communities, or exploring next steps.
With Formly, we’ve taken this even further:
✅ Dynamic, interactive ending screens (not static “Thank You” pages) ✅ Instant charts + insights so users get immediate value right after submitting ✅ Automatic user segmentation based on their answers ✅ Smart product or service recommendations → All of this boosts engagement and conversions in a single flow.
This means your users don’t just “end” the form — they walk away with personalised results, and you walk away with better data and higher-quality leads.
Congrats on the launch, Formly team! 🎉 Formly looks like a super solid upgrade for anyone using quizzes as a lead-gen engine. The instant visual results + advanced scoring combo is 🔥 it makes it way easier to segment users and route leads without extra tools. Also love the real-time charts and auto PDF reports; that’s a big win for teams who need something shareable right after a campaign.
Excited to try it out what’s the #1 use case you’re seeing so far (marketing qualification, onboarding, product discovery, something else)?
@somaye_mansoori Thank you so much! 🙏 We’re really excited about the launch and glad you see the value in the instant charts + advanced scoring combo.
Right now, we’re seeing a lot of traction in marketing lead qualification — teams love how they can segment users automatically and route leads without juggling extra tools.
But we’re also seeing great use cases in onboarding and product discovery:
Onboarding: quizzes that guide users through setup while giving personalized tips.
Product discovery: understanding user needs and recommending the right product/service instantly.
The cool part is that every response generates charts and PDF reports in real time, so respondents get personalised results they can act on, and you get better data and higher-quality leads.
Explore our ready-to-use templates — designed to save you time and wow your respondents! Check them out here: https://www.getformly.com/templates
Report
@somaye_mansoori@urmik Love the visual results feature - way more engaging than generic "thank you" pages!
What's the most creative quiz someone's built with Formly?
@mskyow - Thank you! 🙌 We’ve seen the visual results become a real engagement booster.
As for creative quizzes — a few standouts include an interactive “brand personality mapper,” a dynamic product finder that adjusts results on the fly, and a multi-branching wellness assessment that feels almost like a mini app. Formly really shines when people get playful with logic and visuals. 🚀
You can check out some examples here: ✅ Personality Quiz – 📊 Bar charts showing scores for each personality type
@mykyta_semenov_ Thank you! 🙌 Really appreciate the support. Excited to share Formly with more creators and teams looking to level up their marketing workflows! 🚀
Report
Smart focus on engagement; how do you see advanced scoring helping marketers personalize follow‑up campaigns better?
@masump Great point — advanced scoring is one of the biggest wins for marketers using Formly.
With answer-level scoring and instant charts, you’re not just collecting data — you’re turning each response into meaningful insights in real time. Here’s how it helps with personalization:
🎯 Automatic lead qualification Scores let you instantly identify high-intent vs. low-intent users, so your CRM or email tool can trigger the right follow-up sequence.
🔍 Deeper user segmentation Instead of segmenting by basic fields (industry, company size), you can segment by behaviour and needs — e.g., readiness to buy, interest level, pain points.
✨ Hyper-personalized messaging Because you know why someone scored high or low, your follow-up campaigns can reference their exact priorities and challenges.
⚡ Smarter recommendations You can route users to the right product tier, service package, or next step based on score ranges — instantly boosting conversions.
In short: scoring + charts transform a form from a simple data collection tool into a visual, intelligent personalization engine.
Report
Seems pretty useful. I'll been looking for an app I can make quick and presentable quiz visuals with, I'll give this one a try. Best of luck to your team.
@sarbarzn Thank you so much — really appreciate that! 🙏 If you’re looking for quick, clean quiz visuals, Formly should fit perfectly. We support Bar chart,Donut, Radar, and Gauge charts, all generated instantly for each respondent.
You can check out some examples here: ✅ Personality Quiz – 📊 Bar charts showing scores for each personality type
These quiz-style lead magnets always convert well, but they’re usually painful to build. The instant visuals feature is super smart… that feedback loop alone will boost signups. Nice update!
@kshitij_mishra4 Thank you so much — really appreciate the support! 🙏
You're absolutely right — quiz-style lead magnets convert, but they’re usually a pain to build.
With Formly, we’ve made quizzes super easy to create, and you can use our ready-made templates to speed up the process even more.
And yes — the instantvisual results/charts really keeps respondents engaged and boosts sign-ups.
Excited to see what you create with Formly! 🚀
Report
I've been an LTD for a couple years and been using Formly actively just this year. I learned it is one of the easiest quiz makers out there. But I had wished for some enhancements. I am happy to hear about 2.0 from the Formly team. Really excited about elevating my quizzes.
@jasonvitug Thank you so much for sticking with us and for using Formly actively this year! 🙌. Formly 2.0 was built with exactly that in mind — taking the simplicity people love and adding the enhancements everyone’s been asking for.
Can’t wait for you to elevate your quizzes even further with Visual Charts for respondents! 🚀
You can check out some examples here: ✅ Personality Quiz – 📊 Bar charts showing scores for each personality type
Replies
Formly
👋 Hi Product Hunt! I’m Urmi, co-founder of Formly, and I’m so excited to share what we’ve been building.
🧑💻 Who we are
We’re a small, bootstrapped team of builders obsessed with one thing: creating forms and quizzes that feel human. Formly started as a weekend project and has grown through years of hands-on customer feedback, feature by feature, problem by problem.
💡 The problem
Most form and quiz tools make you choose: easy or powerful. If you want logic, scoring, and real personalization, you end up in spreadsheets or code. If you want simplicity, you lose flexibility and brand control.
❤️ Why we’re solving it
We’ve watched marketers, coaches, and creators wrestle with tools that slow them down. We wanted to make it possible to build sophisticated, engaging experiences, without complexity getting in the way.
⚙️ How we’re solving it
Formly brings advanced capabilities into an intuitive, point-and-click interface. You can assign scores, create logic branches, visualize results in real-time charts, and deliver personalized PDF reports. All without a single line of code.
🚀 What we’ve built so far
Formly 2.0 introduces three major upgrades:
Advanced Scoring Engine → assign points and categories at both question and answer levels.
Auto Chart Generator → respondents see their quiz results instantly in radar, donut, or bar charts.
Dynamic PDF Reports → send personalized reports automatically to every respondent’s inbox.
🔮 What’s next
Over the next few months, we’re adding:
- Hidden fields
- Partial submissions
- Form Analytics & Drop-off Rates
- And many more exciting features!
🙏 What we’re looking for today
We’d love your honest feedback on the experience: What’s intuitive, what’s missing, and what would make Formly indispensable for you. We’re here all day replying to comments and learning from you.
💝 Product Hunt Exclusive
For this launch, we’re offering a Lifetime Deal for the first 100 sign-ups. Pay once, use forever, including future updates and all 2.0 features.
👉 Claim your lifetime deal
Thank you so much for checking out Formly. We built it for marketers and creators who want their quizzes to delight as much as they convert.
Can’t wait to hear what you think!
- Urmi & the Formly Team 💙
Cool idea, any examples of SaaS companies that used this successfully?
Formly
@yeva_menshikova Great question! Yes — many successful SaaS companies use this approach, and the reason is simple: users are most engaged right after they complete a form or quiz.
Tools like Intercom, Typeform, HubSpot, and Notion use dynamic post-completion screens to drive actions such as booking demos, joining communities, or exploring next steps.
With Formly, we’ve taken this even further:
✅ Dynamic, interactive ending screens (not static “Thank You” pages)
✅ Instant charts + insights so users get immediate value right after submitting
✅ Automatic user segmentation based on their answers
✅ Smart product or service recommendations
→ All of this boosts engagement and conversions in a single flow.
This means your users don’t just “end” the form — they walk away with personalised results, and you walk away with better data and higher-quality leads.
Please check our templates - https://www.getformly.com/templates
Congrats on the launch, Formly team! 🎉
Formly looks like a super solid upgrade for anyone using quizzes as a lead-gen engine. The instant visual results + advanced scoring combo is 🔥
it makes it way easier to segment users and route leads without extra tools. Also love the real-time charts and auto PDF reports; that’s a big win for teams who need something shareable right after a campaign.
Excited to try it out
what’s the #1 use case you’re seeing so far (marketing qualification, onboarding, product discovery, something else)?
Formly
@somaye_mansoori Thank you so much! 🙏 We’re really excited about the launch and glad you see the value in the instant charts + advanced scoring combo.
Right now, we’re seeing a lot of traction in marketing lead qualification — teams love how they can segment users automatically and route leads without juggling extra tools.
But we’re also seeing great use cases in onboarding and product discovery:
Onboarding: quizzes that guide users through setup while giving personalized tips.
Product discovery: understanding user needs and recommending the right product/service instantly.
The cool part is that every response generates charts and PDF reports in real time, so respondents get personalised results they can act on, and you get better data and higher-quality leads.
Explore our ready-to-use templates — designed to save you time and wow your respondents! Check them out here: https://www.getformly.com/templates
@somaye_mansoori @urmik Love the visual results feature - way more engaging than generic "thank you" pages!
What's the most creative quiz someone's built with Formly?
Formly
@mskyow - Thank you! 🙌 We’ve seen the visual results become a real engagement booster.
As for creative quizzes — a few standouts include an interactive “brand personality mapper,” a dynamic product finder that adjusts results on the fly, and a multi-branching wellness assessment that feels almost like a mini app. Formly really shines when people get playful with logic and visuals. 🚀
You can check out some examples here:
✅ Personality Quiz – 📊 Bar charts showing scores for each personality type
✅ Knowledge Quiz – 🍩 Donut chart with overall + category scores
✅ Wheel of Life – 🕸️ Radar chart displaying balance across 8 life areas
✅ Risk Assessment – 🧭 Gauge chart highlighting risk level & improvement zones
Excited to see what you create!
Swytchcode
Really amazing. Love what you guys are building
Formly
@chilarai Thanks so much! 🙌 We’re thrilled you like what we’re building.
Curious — what feature or use case are you most excited to try with Formly?
Swytchcode
@urmik I'll give it a try and think of how it can be put to use in our case.
Formly
@chilarai Thanks, we'll wait to receive your feedback.
Cool marketing app. Congratulations on the launch!
Formly
@mykyta_semenov_ Thank you! 🙌 Really appreciate the support. Excited to share Formly with more creators and teams looking to level up their marketing workflows! 🚀
Smart focus on engagement; how do you see advanced scoring helping marketers personalize follow‑up campaigns better?
Formly
@masump Great point — advanced scoring is one of the biggest wins for marketers using Formly.
With answer-level scoring and instant charts, you’re not just collecting data — you’re turning each response into meaningful insights in real time. Here’s how it helps with personalization:
🎯 Automatic lead qualification
Scores let you instantly identify high-intent vs. low-intent users, so your CRM or email tool can trigger the right follow-up sequence.
🔍 Deeper user segmentation
Instead of segmenting by basic fields (industry, company size), you can segment by behaviour and needs — e.g., readiness to buy, interest level, pain points.
✨ Hyper-personalized messaging
Because you know why someone scored high or low, your follow-up campaigns can reference their exact priorities and challenges.
⚡ Smarter recommendations
You can route users to the right product tier, service package, or next step based on score ranges — instantly boosting conversions.
In short: scoring + charts transform a form from a simple data collection tool into a visual, intelligent personalization engine.
Seems pretty useful. I'll been looking for an app I can make quick and presentable quiz visuals with, I'll give this one a try. Best of luck to your team.
Formly
@sarbarzn Thank you so much — really appreciate that! 🙏
If you’re looking for quick, clean quiz visuals, Formly should fit perfectly. We support Bar chart, Donut, Radar, and Gauge charts, all generated instantly for each respondent.
You can check out some examples here:
✅ Personality Quiz – 📊 Bar charts showing scores for each personality type
✅ Knowledge Quiz – 🍩 Donut chart with overall + category scores
✅ Wheel of Life – 🕸️ Radar chart displaying balance across 8 life areas
✅ Risk Assessment – 🧭 Gauge chart highlighting risk level & improvement zones
Would love to hear what you think once you try it out! 🚀
Adjust Page Brightness - Smart Control
These quiz-style lead magnets always convert well, but they’re usually painful to build. The instant visuals feature is super smart… that feedback loop alone will boost signups. Nice update!
Formly
@kshitij_mishra4 Thank you so much — really appreciate the support! 🙏
You're absolutely right — quiz-style lead magnets convert, but they’re usually a pain to build.
With Formly, we’ve made quizzes super easy to create, and you can use our ready-made templates to speed up the process even more.
And yes — the instant visual results/charts really keeps respondents engaged and boosts sign-ups.
Excited to see what you create with Formly! 🚀
I've been an LTD for a couple years and been using Formly actively just this year. I learned it is one of the easiest quiz makers out there. But I had wished for some enhancements. I am happy to hear about 2.0 from the Formly team. Really excited about elevating my quizzes.
Formly
@jasonvitug Thank you so much for sticking with us and for using Formly actively this year! 🙌. Formly 2.0 was built with exactly that in mind — taking the simplicity people love and adding the enhancements everyone’s been asking for.
Can’t wait for you to elevate your quizzes even further with Visual Charts for respondents! 🚀
You can check out some examples here:
✅ Personality Quiz – 📊 Bar charts showing scores for each personality type
✅ Knowledge Quiz – 🍩 Donut chart with overall + category scores
✅ Wheel of Life – 🕸️ Radar chart displaying balance across 8 life areas
✅ Risk Assessment – 🧭 Gauge chart highlighting risk level & improvement zones