Flow
Personalize catalog ad images without touching your website.
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Flow - Personalize catalog ad images without touching your website.

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Most ecommerce brands spend big on catalog ads while still using the default product images from their website. Flow lets teams change that. Connect your product catalog, design a reusable ad template, and automatically apply it across every product without changing the images on your store. Use collections when different products, categories, or campaigns need different designs. Built for ecommerce brands that want better catalog ad creatives without manual production.

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Maker
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Hi Product Hunt, Most ecommerce brands run catalog ads with the default product image from their website. That means big ad budgets often go behind plain product photos, even though the creative shown in the ad can be personalized separately from the image on the product page. That’s the gap we built Flow for. Flow lets ecommerce brands and agencies create better catalog ad images without editing every product manually and without changing the images on the website. You can: - Connect your product catalog - Design a reusable ad template - Automatically apply it to all products - Create collections for product sets that need different designs - Keep product data, prices, images, and creative layouts synced - Export or publish catalog-ready creatives for paid channels The goal is simple: make catalog ads look intentional, branded, and campaign-ready without needing a big creative production budget. We’d love feedback from ecommerce operators, performance marketers, and agencies: what would make this most useful in your catalog ad workflow?

Would love to see a built-in preview that shows each ad mockup in the actual Meta or TikTok feed format before exporting, saves so much back and forth when approving designs.

Maker

 Hi! Thanks for the feedback!

We already include live previews at two points in the design workflow: directly inside the editor and again on the Publish page.

This lets you review each catalog ad creative before it’s finalized and, when your Meta Commerce Manager catalog is connected, before it’s automatically pushed to the catalog.

That final check helps catch typos, misaligned elements, or any other imperfections before the ads go live. The last thing anyone wants is a small mistake making it into a live campaign.

Love how you kept the workflow to template plus collections instead of cramming in a full editor. That focus makes it feel like it was designed by people who actually run catalog ads, not just built around the idea of them.

Maker

 Thanks, we really appreciate that!

Keeping the workflow simple was intentional. Our team has been running catalog ads for years, so we built the tool around how people actually work.

The idea is straightforward: create templates, assign them to collections, and export the collections. Our app handles the rest and automatically bundles everything into a single catalog design. That way, you don’t have to deal with a complicated editor full of endless options.

We also know that products often belong to multiple collections. That’s why we built a priority system, so you can decide which design should win whenever there’s an overlap.

There’s still a lot we want to improve, but we’re trying to keep the workflow as simple and practical as possible.

honestly this looks pretty useful for catalog ads. one thing though, it would be great if you could add a built-in performance scoring so we can see which template variations are actually driving the best roas across products. basically which designs are working and which ones to drop.

Maker

 Hi! Thanks for the suggestion, we definitely see the value in that.

Short answer: yes, it’s possible, and it’s already on our roadmap.

We already support connecting to Meta for catalog import and sync. Right now, we’re also working on an additional integration that will let us read campaign performance data for ads using that catalog.

The idea is that you’ll be able to see how each design performed during the period it was running and compare metrics across different design variations, making it much easier to identify which creatives are driving the best results and which ones should be replaced.