I m building a new infrastructure product. It s still in development, but the core technical hypothesis has already been validated.

What makes it difficult to position is that it s not just another tool in an existing category. On one hand, it still has to prove its value like any normal product and earn its place in the market. On the other hand, it s hard to explain the benefits to potential customers when there are barely any direct equivalents and people don t yet have a familiar mental model for it.