Brad Stalcup

Evident Market Research - Know the best city to launch or expand your business

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Evident helps home-service entrepreneurs choose the right city or industry before they invest. We combine 100+ signals, including population, income trends, competitor maturity, SEO difficulty, and demand signals into one clear Market Health Score — so you know where you can win. Instead of guessing or copying competitors, get a data-backed launch plan, competitive map, and growth outlook for any U.S. city. Built for HVAC, plumbing, landscaping, junk removal & other trades operators.

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Brad Stalcup
Maker
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Local service and trades businesses are of more interest to entrepreneurs than ever, given their AI-resistant nature and ever-growing demand. But not all local businesses have the same potential, level of competition, and profitability - and business potential is not the same in all cities. I’d seen how large companies use data to decide where to invest and grow. I wanted to bring that same level of market intelligence to everyday entrepreneurs. So we built Evident. Evident analyzes population growth, income, housing stock, competition levels, SEO difficulty, and local demand signals to score markets and show founders where they’re most likely to win — before they invest tens or hundreds of thousands of dollars. Our goal is simple: → help people avoid bad markets → reduce small business failure risk → make starting a business more data-driven We’re especially excited about helping new entrepreneurs who often don’t have access to this kind of research. Would love your feedback — especially on: • What data you’d want before launching a business • Features that would make this more useful • Anything confusing or missing Thanks for checking us out!