I spent months describing my product in a way nobody understood

When we launched, I described Decklit as a "secure interactive presentation layer".

People nodded politely. Then they asked what it actually did.

It took months of conversations to arrive at the sentence I should have started with: everything after your deck is made, in one place. Share it with one link, present it live in any browser, follow up in the same place.

The product never changed. Only the words did. Traffic behaved completely differently afterwards, and it's the cheapest improvement I've ever made.

If you're pre-launch and your description contains the word "layer", "platform" or "solution", try explaining it to someone outside your industry and watch where their face changes. That's your real positioning problem.

Curious whether others here have had the same experience. What did you used to call your product, and what do you call it now?