What's one product experience that made you say, "Wow, that's clever"?
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Could be a website, an app, a checkout flow, a product demo, or anything interactive.
What made it memorable?
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Could be a website, an app, a checkout flow, a product demo, or anything interactive.
What made it memorable?
Replies
the checkout flow on some apps where it just remembers everything and you're done in one tap, no forms, no re-entering info, simple thing but it stood out because it made every other checkout feel unnecessarily slow after that.
Ctruh Studio
@samran_rezunate_llm That's such a good example. It's funny how the smallest improvements can completely change how you experience a product. Once you've used a checkout that removes all that friction, going back to filling out forms suddenly feels painful.
What's one other small product detail you've experienced that made you think, "Why doesn't every product do this?"
Mine was G-MOS.
Before joining the team, I’d worked with Google Ads in both SaaS and e-commerce, so I knew how much time teams spend building and maintaining campaigns.
When I first saw a product feed turn into thousands of Search campaigns automatically, I knew this was something different. That was the moment I knew I wanted to work on this product.
Ctruh Studio
@nadiia_prokofieva That's a great one. Turning something that usually takes hours of repetitive work into something almost automatic is exactly the kind of product experience that makes you stop and think. And having seen the problem firsthand probably makes that "wow" moment even stronger.
When you first saw G-MOS do that, did you immediately think it would change how teams work, or did that realization come later?
Superhuman's onboarding call. They used to get on a call with literally every single new user before letting them in. When it launched, people thought that was insane. How do you scale a product by doing sales calls one at a time? But that was kind of the genius of it. Instead of building a slick onboarding flow, they just sat with people and walked them through it themselves. Those first thousand users didn't just use the product; they became the ones telling everyone else about it. Everyone's obsessed with building funnels that remove humans from the process. Superhuman went the other way and put a human right at the start of it.