Ctruh Studio
Create interactive 3D and XR experiences without coding
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Ctruh Studio - Create interactive 3D and XR experiences without coding

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Ctruh Studio is an AI-powered no-code platform that lets anyone create, customise and publish interactive 3D experiences for websites. Generate 3D assets with AI, build immersive product showcases, virtual stores, configurators and AR experiences directly in your browser.

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Maker
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Hey Product Hunt 👋 Sharun here, Director of GTM at Ctruh, posting on behalf of our founder & CEO Vinay (he'll be here through the day too). The problem: online shopping is still stuck in 2D. People spend real money on products they've only seen as flat photos, so they hesitate, buy the wrong thing, and send it back. The fix, letting shoppers see, configure, and try before buying, has always meant hiring developers, stitching five vendors together, and waiting weeks. Most brands want immersive experiences. Almost none can justify the cost. Studio by Ctruh is our answer: an all-in-one, browser-native platform for building immersive 3D, XR & AI shopping experiences, with no code, no plugins, no downloads. It turns flat product pages into experiences customers can explore, configure, and try on, all from a single link: - VersaAI turns text or an image into a production-ready 3D model in minutes - 3D visualizers let shoppers rotate, zoom, and inspect from every angle - Virtual try-on & AR place products in a customer's space, or on themselves - Configurators switch colors, materials, and variants - Virtual storefronts build immersive shopping environments, no code Why Ctruh over the tools that already exist? Three reasons: - Genuinely all-in-one: one asset library, one CMS, not five glued-together vendors - Browser-native engine: instant load, nothing to download, works on any device - AI-native, not AI-added: VersaAI removes the biggest bottleneck by generating the 3D assets for you Weeks of specialist work become minutes for one person. We'd love your honest feedback: if you sell online, what's actually stopped you from trying 3D or AR until now — cost, tooling, asset creation, or something else? We built Studio to remove exactly those blockers. Try it free with launch credits 🚀 Vinay, the team, and I are all here — ask us anything!

 honestly, today feels surreal.

Most of us joined because we believed the browser could do what apps and headsets were promising, without the friction. Watching 3.6 years of engine work turn into something anyone can open from a single link never gets old.

What I'd tell the PH community: don't take our word for it, click into one of the live experiences and try rotating, configuring, trying on. The "wait, this is running in my browser?" moment is the whole product.

Maker

 Couldn't have put it better, Jayant. That "wait, this is running in my browser?" moment is exactly the thing we bet 3.6 years on, and it's the one thing a screenshot or a description can never capture.


So to anyone reading this: Jayant's right, don't take our word for it. Open one of the live experiences, rotate something, swap a few configurations, try it on. It takes about two minutes with the free launch credits, and that's the moment the whole thing clicks. Then come tell us what surprised you, good or bad.

I didn't expect the AI asset generator to handle organic shapes this well. My plant models actually look like plants.

Maker

 "My plant models actually look like plants" might be my favorite sentence of the whole launch 😄 Organic shapes are genuinely one of the hardest things for AI 3D to get right, hard-surface stuff like a box or a bottle is forgiving, but anything with irregular, natural geometry usually falls apart. So hearing plants hold up means a lot.

If you keep pushing it, I'd love to know where it starts to struggle, the trickier the organic shape, the more useful your feedback. And genuinely, thank you for trying the thing most likely to break and telling us it didn't. 🌱

Honestly, still processing that this is live! I joined this team back when Ctruh Studio was barely a prototype, just an idea on a whiteboard and way too many late nights. I remember us saying “you should be able to go from an idea to a 3D scene without opening a single tool you don’t already know” and half the room wasn’t even sure that was actually buildable. Today it just…works. No app, no headset, no waiting on team of specialists. Just a link on a browser. That’s the part that still doesn’t feel real to me. Go check it out. We’d genuinely love to hear what you think.
Maker

 This one got me a little, not gonna lie. That whiteboard line ("go from an idea to a 3D scene without opening a single tool you don't already know") was the whole bet, and half the room being unsure it was buildable is exactly why today feels the way it does.

To everyone reading: this is the kind of thing that doesn't come across in a screenshot. Go open one of the live experiences, rotate something, try it on, and see the "wait, this is just running in my browser?" moment for yourself. We genuinely want to know what you think.

Excited to finally launch this after months of building and refining it with the team.

One thing we kept hearing from brands was that they wanted 3D and AR experiences, but the workflow was too fragmented: asset creation, optimization, hosting, web integration, and customization all lived in different tools.

Ctruh Studio was built to simplify that entire process in one browser-native platform. The goal is to make immersive commerce practical, not just possible.

Would genuinely love feedback from the Product Hunt community on what workflows we should improve next.

Maker

 Well said, Anand. The fragmentation point is the whole reason this exists, brands weren't missing the ambition for 3D and AR, they were missing a way to do it without gluing five tools together. "Practical, not just possible" is exactly the bar.

And I'll echo your ask to everyone reading: we genuinely want to know which workflows to sharpen next. If you try Studio today, tell us where it flowed and where it snagged, whether that's asset creation, customization, or getting an experience live on your site. That's the feedback shaping our next few releases.

The product is fabulous! Any brand looking to create 3D assets, or launch a virtual storefront or offer Virtual Try-ons, Ctruh Studio makes it extremely easy to do that.

Even a non-techie like me was able to create a try-on in a matter for few minutes. If you have not already, try it out and have your mind blown!

Maker

 Thanks Jagrit! The "non-techie made a try-on in a few minutes" part is honestly the bar we care about most, if it only works for 3D specialists, we've failed. Really glad it clicked for you.

No-code is the right call here. I've spent weekends fighting with Blender just to get a basic product spin working. Being able to build that same thing in a browser changes my whole workflow.

Maker

 "Weekends fighting with Blender for a basic product spin" is the exact pain we built this to kill 😄 Blender is incredibly powerful, but you shouldn't need to learn a full 3D suite just to let a shopper rotate a product. That gap is the whole reason Studio exists.

Honestly, the best test is to recreate that spin, the one you used to lose weekends to, and see how long it takes here. Drop in a product (or generate the model from a photo with VersaAI), and you've got a rotatable 3D viewer in minutes, no Blender required. Free launch credits to try it.

Would genuinely love to hear how it compares to your old workflow once you've built one. That head-to-head is the feedback that means the most to us.

Watching Ctruh Studio go from an idea to a product that is now live on Product Hunt has been an incredible journey. Having worked alongside the team, I've seen the countless hours spent solving complex challenges to make 3D and XR creation simple, accessible, and browser-native.

What excites me most is that we're not just launching another tool. We're enabling creators, brands, and businesses to build immersive experiences without needing specialized technical expertise. Proud to be part of a team that's pushing the boundaries of what's possible in digital experiences. Congratulations to everyone who made this happen. 🚀

Maker

 Thank you, Janet, "not just another tool" is exactly the bar we held ourselves to. Grateful to have built this alongside you.

What caught my eye is the AR piece. I run a small furniture shop and letting customers preview pieces in their own room could cut returns significantly.

Maker

 You've nailed exactly why we built the AR piece, Sebastian. Furniture is honestly the textbook case: big-ticket, space-dependent, and "it looked bigger online" is one of the top reasons things get sent back. Letting someone place a sofa in their actual living room before buying is the difference between hoping and knowing.

Would genuinely love for you to try it with one of your own pieces, drop in a product (or use VersaAI to generate the 3D model from a photo), then view it in AR in your own space. Takes a few minutes and there are free launch credits.

If you do, I'd love to hear how it holds up with real furniture, scale accuracy especially. That's the feedback that helps us most, and it sounds like your shop is the perfect real-world test.

What stood out to me was the material editor. I run a ceramics shop and getting realistic glaze textures on 3D models used to require outside software. Now I adjust roughness and reflectivity directly in the platform and the results are close enough to real photos that customers stopped asking for extra images.

Maker

 Puja, this genuinely made our morning. "Customers stopped asking for extra images" is the exact outcome we hoped the material editor would unlock, that's the whole point of getting roughness and reflectivity right in-platform instead of round-tripping through other software.

Ceramics is honestly one of the harder cases too, glaze has that subtle depth and sheen that's tough to fake, so hearing it holds up against real photos means a lot.

If you ever hit a texture or finish that doesn't translate well, I'd love to hear about it, edge cases like yours are exactly what push the material engine forward. And thank you for sharing something this specific; it helps other makers here picture what's actually possible.

Anyone found a good workflow for batch editing multiple product variants at once? Doing them one by one is slow.

Maker

 You've pinpointed exactly what's next on our list, Michael. Right now batch editing across variants is one-by-one, which, you're right, gets slow the moment you're working at any real scale. It's genuinely a gap today.

The good news: bulk/batch variant editing is already on our roadmap for our next release, precisely because this friction kept coming up. So you're not missing a hidden setting, it's actively being built.

Would help us a lot if you'd tell me more about your case, how many variants you're typically working across, and what you're changing (materials, colors, dimensions)? That detail directly shapes how we design it. And if you're open to it, happy to ping you when it ships so you can put it through its paces.

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