We spoke to 100+ people about why they avoid making product videos. The answer surprised us.

Part of my job in growth at Clueso is talking to Marketers, PMs, customer success managers, solo founders building in public.

And over time, one pattern kept showing up that I genuinely didn't expect.

When I'd ask "what's stopping you from making more product videos?" – almost nobody said editing. Nobody said they lacked design skills. Those were real pain points, sure, but they weren't the thing.

The thing was: people didn't know what to say.

They'd open a screen recorder, stare at their cursor, and just… not start. Not because they didn't know their product inside out. But because they weren't sure what the video was actually for. Who was watching? What should it make them feel? Is this a 60-second overview or a deep walkthrough?

It was a clarity problem masquerading as a production problem.

That realization hit differently when I was working on our growth strategy. Because if someone never hits record in the first place, no amount of AI magic on the back end matters.

It's also made me think a lot about how we talk about video as a growth lever and whether teams are even set up to succeed before they open any tool.

I'd love to know: when you think about creating product videos for your team or your product, where do you actually get stuck? Before you record, during the edit, or somewhere else entirely?

There are no wrong answers here, and your experience genuinely helps us understand what to build next.