Ads in ChatGPT - Create, manage, and measure your ChatGPT ad campaigns
OpenAI is expanding ChatGPT ads with a beta self-serve Ads Manager for US advertisers, partner-based buying, CPC bidding, CPM campaigns, conversion measurement, and aggregated reporting, while keeping ads clearly labeled and separate from ChatGPT answers.
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Flowtica Scribe
Hi everyone!
ChatGPT ads are moving from a limited, high-touch pilot into something much more like a real self-serve ad platform.
OpenAI is now rolling out Ads Manager Beta for US advertisers, where businesses can register, add billing, set budgets and bids, upload ad creatives, create campaigns and ad groups, launch ads, and monitor performance. In other words, it starts to look much closer to the ad platforms marketers already know.
The buying side is getting more complete too. CPC bidding now sits alongside CPM, with reporting for impressions, clicks, spend, CTR, average CPC / CPM, and conversions when measurement is set up.
One route is monetizing natural attention. Another is charging for productivity. ChatGPT ads make that split much more visible. Maybe one of these becomes the classic AI business model, or maybe the real answer is still being invented?
@zaczuo i would just note - that nothing is rolled out yet. all they done so far is a form to register.
Flowtica Scribe
@sergey_glukhov This will be fun :)
RiteKit Company Logo API
@zaczuo You've mapped out the evolution really well here—the shift from high-touch pilot to self-serve is the inflection point that actually makes this viable at scale. The measurement piece you mentioned (impressions, clicks, conversions) is interesting because it means advertisers can finally answer the question they actually care about: does attention in ChatGPT convert, and at what cost compared to their other channels.
Advertising inside LLMs feels like the next frontier, but it’s definitely a hard problem to solve without breaking the user’s flow. I’m currently building an inline translator (Fenly), so I spend a lot of time thinking about non-intrusive UI in chat environments.
My main question is about the user experience: How do you ensure the ads feel like helpful suggestions rather than just "noise" in the middle of a conversation? Also, how are you guys handling the attribution side—is it easy to track if a chat actually led to a conversion?
Really curious to see where this goes. Congrats on the launch!
RankSpot
Oh boy, sad that it is only available in the US now 😢
Really curious to see how this thing will convert...
I'm particularly interested in ChatGPT's ad display formats, ad placement sizes, their impact on user experience, and when it will be available to global users. I haven't seen any ads while using ChatGPT, only screenshots on online media.
Threat Modeling e-book
For the love of god, why do we need this? and I am not being impolite :)