Celstock - The operating system for the mobile device trade

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Inventory with IMEI-level traceability, purchases, sales, invoicing, repairs, RMAs and your own wholesale storefront. One platform built for phone wholesalers and retailers.

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I’ve spent years in the wholesale phone business across the USA and Latin America. Our reputation was built on honesty and fair pricing, but behind the scenes I saw the same problem everywhere: good business owners running on spreadsheets, WhatsApp chats, and memory. They had no clear view of their inventory, no real books, and no access to credit because banks didn’t understand their business.

So I built CelStock: one platform for inventory, accounting, auctions, and credit lines, made for the businesses that traditional tools ignore. Every account starts with education, because I believe discipline and good habits come before growth.

Then I asked: how do I give every client the support of a full team, at any hour? That’s why we’re building Cela, CelStock’s AI assistant. Cela is trained on our own tutorials and best practices, so clients can get answers and guidance in their language, whenever they need it. My goal has always been to use technology to multiply impact, and Cela is how we scale that personal, education-first support to thousands of businesses.