A few weeks ago, I launched Calendexa, a scheduling tool that attempted to compete broadly by being cheaper / better reminders. But I got a loud wake-up call from communities like Reddit and IndieHackers: that direction was too generic.
So I pivoted. And fast. Here s what we ve done in the last 2 weeks:
Niche shift now focusing on therapists & small service businesses (coaches, tutors, clinics)
Calendexa helps therapists and small service businesses cut no-shows and save revenue.
Automated reminders, post-session follow-ups, and sector-specific templates — built for therapy and coaching workflows.
