Bretzel SEO
All-in-one local SEO toolkit for agencies and freelancers
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Bretzel SEO - All-in-one local SEO toolkit for agencies and freelancers

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Most SEO tools are built for big content sites. Bretzel SEO is built for local. Run the local audit, crawl the site, check NAP citations across directories, analyze the Google Business Profile, track keywords and pull PageSpeed, all in one place. Manage your clients by organization, then export a white-label PDF report under your own branding. The AI assistant turns findings into a step-by-step action plan your client can actually follow. Free plan, no credit card.

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Hi everyone, Jordan here. I do SEO for local businesses: restaurants, plumbers, dentists, small shops. The tools available were either huge platforms priced for content teams, or a pile of free checkers I had to stitch together by hand every month. Half the job was copying numbers into a spreadsheet so a client could understand where they stood. So we built the thing we kept wishing existed. Bretzel SEO runs the local audit, crawls the site, checks NAP citations across directories, reads the Google Business Profile, tracks keywords and pulls PageSpeed. Everything lands in one report you can export under your own brand. The part I'm most curious to get feedback on is the AI assistant. It doesn't stop at flagging problems, it writes the action plan in plain language, so the client either does it themselves or finally understands what they're paying an agency for. We're a team of three and this is our MVP. Pricing, onboarding and the report builder are where we're least sure of ourselves, so if something feels off or overpriced, say it straight. I'll be around all day to answer. The free plan is there so you can run a real audit on a real client before deciding anything. No demo call, no sales pitch. One question for the local SEO people here: which report do your clients actually read?