I love TBA's tone and intent. But it's a toe dipped in very deep and turbulent waters.
Business education is a hypercompetitive market. Thousands of B-schools are at least partly online, YouTube is increasingly full of bite-sized knowledge nuggets, community and peer learning are standard in moocs, and the success of education is core to their missions and economic models.
TBA could be a winner by niching, perhaps in Baremetrics' world of transactional analytics. Without focus, TBA will never reach what they need to compete: the content density and streams of quality new content that attract students, experts, and industry. What will it take to be the most authoritative brand in their domain? Can they form the content, research, and marketing partnerships that let them leapfrog rivals and become the channel of choice of business KSAs?
This doesn't even get into the education platform tooling issues: that's an arms race of its own, independent of content. Not just classroom management, but tools for modeling, simulation, practice, collaboration, and everything else needed to actually build skills and competencies. The capital requirements are steep and neverending.
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