ApproveIt - AI that fights insurance denials β€” you only pay if you win

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Insurance denied you? We fight back. Upload your denial letter, get a professional appeal in 90 seconds. Pay 15% only when we win. HIPAA compliant. All 50 states.

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I got frustrated seeing how broken the insurance appeal process is for regular patients. Roughly 73 million Americans have a claim denied every year β€” and less than 1% ever file an appeal, even though most appeals that are filed properly succeed. The gap isn't willingness, it's expertise. Writing a real appeal means knowing the exact clinical guidelines and plan terms your insurer follows, and citing them correctly β€” while you're already dealing with a health problem. That's a research task most people have no way to do. ApproveIt does that research and writes the letter in about 90 seconds.

Curious how you actually handle the appeal on the backend, do you have licensed attorneys or advocates reviewing the letters before they go out, or is it fully automated?

Β Great question, and an important one.

Right now it's AI-generated, not attorney-reviewed.

ApproveIt is built as a document automation tool,

not a law firm β€” every letter includes a disclaimer

that it's not legal advice, and we explicitly

recommend having your treating physician review

the clinical claims before you submit.

The AI's job is narrower than "give legal advice":

it reads your denial letter, identifies which

specific clinical guidelines (MCG, InterQual, CMS

coverage criteria) your insurer actually uses for

that type of denial, and writes a letter that cites

them correctly. That's the exact research most

people can't do themselves β€” but the AI isn't

making a legal judgment call, it's assembling

documentation.

As we grow, adding a licensed reviewer layer (either

an advocate network or an attorney sign-off tier)

is on the roadmap β€” being upfront that it's not

there yet feels more important than overselling it.

Appreciate you asking this directly.