Apple CarPlay - Use your iphone safely in the car

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Based on this video, I think we'll be able to look back at some point and realize that CarPlay was the ROKR moment in Apple's plans to create a better in-car experience:
I'm not familiar with that, what do you mean by "ROKR moment"?
The ROKR was a Motorola device that had iTunes built-in. It was a precursor to the actual iPhone. It was not really an "Apple experience" and just had some Apple licensed technology backed into someone else's platform, and it was a flop. CarPlay looks to be largely the same since it's actually built on QNX and is not being marketed (nor does it seem to be built) to Apple's standards.
Aha! Yeah, I would tend to agree with that. I'm more excited about this as a potential inflection point than this specific iteration.