The Death of Search Links? Traditional SEO vs. AI-First Search (GEO)

Hey Product Hunt community!

We’re seeing a fundamental shift in how people find information online.

For 20+ years, the model was simple: Type keywords → Get 10 blue links → Click and browse.

Now, users are asking ChatGPT, Perplexity, and Claude for direct, synthesized answers. The click-through behavior is changing rapidly, and Generative Engine Optimization (GEO) is becoming just as critical as traditional SEO.

As makers, developers, and marketers, this raises big questions for all of us:

1. Do you think traditional search engine traffic will permanently decline, or will AI search remain an additional layer?

2. How are you adapting your content or products to ensure LLM crawlers can actually find, digest, and cite your brand?

3. What’s your biggest concern regarding AI search visibility?

Where do you think web traffic and search visibility are headed in the next few years?