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Claude Cowork: Build your own assistant - From Level 0 foundation to Level 1 workstations tutorial

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This video shows how to turn Claude Cowork from a blank chatbot into a content assistant using 3 simple workspace files: CLAUDE.md, memory.md, and voice-principles.md. You’ll learn how to give Claude rules, memory, and brand voice so it can draft hooks, outlines, CTAs, and content plans with less repeated context.

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Hi Product Hunt, Most people use Claude Cowork like a normal chatbot. They open a new session, paste the same context again, explain the same tone again, and repeat the same workflow instructions every time. So we created a practical breakdown of a better setup. Claude Cowork Content OS shows how to turn Claude into a workspace-based content assistant using three simple files: CLAUDE.md, memory.md, and voice-principles.md. The idea is simple: give Claude a rulebook, a memory file, and a voice file so it can understand your project before it starts writing. For creators, this makes Claude much more useful for planning YouTube videos, drafting hooks, writing intros, creating content calendars, and repurposing long videos into Shorts. What stood out while building this workflow is how much time gets wasted on repeated context. Once the rules and memory live inside the workspace, prompts can become shorter, outputs become more consistent, and Claude starts acting more like a real content coworker. Curious to hear how you’re using Claude Cowork: Are you using it as a simple chatbot or as a workspace assistant? What workstation would you build first: Content HQ, Research HQ, Newsletter HQ, or something else? Thanks for checking it out.