Will Claude Code replace performance marketers?

With tools like Claude Code now capable of writing scripts, automating workflows, and even generating ad creatives — the lines between engineering and marketing are blurring fast.

Performance marketers have traditionally relied on analysts and developers to build dashboards, run A/B tests, and automate campaign logic. But with AI coding assistants, a marketer with basic prompting skills can now do much of that themselves.

So the question is: will Claude Code and similar tools eventually replace performance marketers, or will they just make great performance marketers even more powerful?

Would love to hear from both sides — marketers and engineers alike.