I've been watching this happen in real time, including in my own launch prep, and I don't have a clean answer for why it keeps happening.

Six months on architecture. Six months on edge cases. Six months making sure the thing actually works. And then, somewhere in the last week, "okay, what do we even call this" gets solved in an afternoon, usually by whoever's still awake.

Everyone here can generate a hundred pieces of content before lunch now. Blog posts, ads, captions, basically free and basically instant.

So here's what I keep chewing on: when the output itself is free, what's actually left to compete on?

My honest bet, after 35 years in marketing, is strategy and taste. Knowing what to make and why, who it's for, and what actually moves someone. The stuff no model can hand you.

But I could be wrong, I've had clients want to generate 20, 30, 40 posts a day and could not be talked out of it. I want to hear how the builders here see it. Are you feeling that shift yet, where volume stops being the advantage? Or is more still winning?