Tiffany Trboyevich

Tiffany Trboyevich

Your AI marketing team. 25 specialists.

About

35 years in marketing, agency side and client side, from local shops to Fortune-level brands. Building T2 HQ to give small businesses agency-level firepower they can actually afford. Here for real talk about strategy in an AI world.

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Maker History

Forums

Why do founders spend six months building and six minutes on positioning?

I've been watching this happen in real time, including in my own launch prep, and I don't have a clean answer for why it keeps happening.

Six months on architecture. Six months on edge cases. Six months making sure the thing actually works. And then, somewhere in the last week, "okay, what do we even call this" gets solved in an afternoon, usually by whoever's still awake.

What is BAD vs. GOOD AI judgement?

Would love to hear thoughts.
Here's my perspective.
I'm against AI slop, but I'm not against AI. I believe AI is a great tool but it also needs greats pilots to use it well. This is what I'm working on. AI Fluency.

Biggest marker of AI fluency is AI judgement. Where and when to use AI and where and when not to.

BAD AI JUDGEMENT

I have 2 customers. TWO. Is that data?

I launch in 5 days. I have 2 paying customers, gotten before I ve done any of the official launching. So now I ve got a new problem: is 2 a trend, or is 2 just 2?

Here s what I ve got so far, and I genuinely can t tell which of these mean something:

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