gm friends and happy Sunday! I hope you're well rested for the week ahead. Sit down with a fresh pot as today we're diving into some of the interesting launches from this week, OpenAI's Ghibli generator, and a discussion on how to avoid the dreaded churn.

OpenAI’s new GPT-4o image feature dropped last week, and the internet did what it does best—immediately turned it into a Studio Ghibli generator.

Just ask anyone on TikTok or Reddit. People are typing prompts like “make me a Ghibli character” into ChatGPT and getting back dreamy, painterly portraits that look straight out of Spirited Away. It’s fast, it’s free (even for non-Plus users), and the results are eerily charming. Like, “why do I look better as a fictional character?” levels of charming.

But not everyone’s thrilled. Studio Ghibli hasn’t commented yet, but co-founder Hayao Miyazaki has famously called AI art “an insult to life itself.” That quote’s making the rounds again as the portraits go viral, along with renewed debates over copyright, artistic style, and whether AI-generated art is just flattery—or flat-out theft.

For now, the trend isn’t slowing down. Whether it ends in takedowns or just becomes another weird chapter in AI’s cultural takeover, one thing’s clear: the internet really wants to live in a Ghibli movie.

Nika started a thread on minimizing churn, and the conversation quickly shifted to the pre-churners—the ones who never convert, drain your time, and vanish before the invoice.

💬 Tomina Veronika suggested charging for discovery calls to weed out the window-shoppers.

💬 Maxim split leads into three buckets: fast buyers, freebie hunters, and the slow corporate crawl. Only one’s worth chasing.

💬 Maria-Cristina Muntean recommended intake forms and upfront pricing to filter curiosity from commitment.

Sometimes the best way to reduce churn is to spot it before it even starts.