In an effort to catch up with Gen Z, Google’s making some changes to its search engine.
At its annual Search On event, Google announced that Google Search is shifting from its traditional list format to a more visual search results page, depending on what you search. For example, if you’re looking for a new vacation destination, Google will present the information using more imagery and short-form video content, including that of TikTok, YouTube, and Instagram. As you explore information on cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, how to get there, and more.
It comes on the heels of a recent report showing that Gen Z gravitates towards TikTok for search. “We definitely know that there is a class of user who really does like the results that they see on TikTok,” said VP and GM of Search Cathy Edwards. Though Google won’t exactly mimic TikTok, its shift towards a more exploratory and visual search experience targets inquisitive users that want quicker results. If you don’t know what angle you want to explore, “[Google will] provide keyword or topic options to help you craft your question [as you type],” said Edwards.
Above all, Google wants to ensure that users are finding relevant information, and for some topics, that means presenting them more visually or helping users “search outside the box.”
If you fit in with the visually inclined, here are some recent launches that might be up your alley:
xTiles is a visual workspace for organizing ideas and projects.
Interior Computer uses AI to generate interior design ideas for your home or work place.
Growth Design V2 teaches you product tips in a comic book format.
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Looking for brain games? Figure is a free daily logic puzzle game.
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UI online is a website with free design resources for designers and developers.
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Clean Mac Desktop is a Mac shortcut that cleans and backs up your Mac in one click.
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ExactBuyer is a search engine helps sales, recruiting, and marketing teams identify their target markets.
If you were searching for a new way to kill time, Mario Kart Tour 3.0 is here. In this version, Mario and friends race around courses inspired by real-world cities in addition to classic Mario Kart courses.