We gave Shopify low-key props not long ago. The company managed to grow during the pandemic and the many features its been adding indicate the team is paying attention to the creator economy and its customers.
The makers over at Shopify must have recognized that all of these small to core features can get lost in the shuffle and that Shopify can get more bang for its buck by showing how fast it's shipping. So Glen Coates (VP Product, Shopify Core) and team launched Shopify Editions — a collection of product updates, which it plans to bundle and launch semi-annually. Here in Product Hunt land, you can compare it to the 2.0, 3.0, etc. launches that we see on the regular.
So what does Shopify Editions, Summer 2022 have in store? There are a whopping 100+ updates wrapped into this edition. The most notable are worth mentioning here:
B2B: The new B2B product works to make it easy for merchants to sell to the businesses that they use for D2C. Shopify found that “A world of opportunity exists when merchants connect with other businesses to sell wholesale… Billions of untapped revenue and multiple times that of D2C.” So the product eliminates hassles like manual data entry and provides an online store experience similar to their B2C storefront, but is optimized to do things like buy in bulk.
Web3: “We believe the most exciting experience isn’t selling NFTs, but activating them,” the Shopify team shared with us. Now Shopify merchants who’ve turned their consumers into loyal fans will be able to offer NFT holders exclusive access to products, perks, and experiences — even IRL with Shopify’s POS.
Also interesting from this launch is Twitter Shopping, a partnership with Stripe to enable Tap to Pay on iPhone (so Shopify merchants can expand offline easier), and a new local inventory sync on Google that helps merchants let nearby customers know when a product is available in store.
That’s only five products out of 100 though so go check out the rest and leave your comments and questions for the Shopify team.
We’re talking to Peter Yang of Odyssey DAO about the state of web3 today on Twitter Spaces. What questions do you have?
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