Every few years a new email client captures everyone’s attention. Yesterday HEY
launched with hype, and for good reason.
HEY was created by Basecamp, the 21-year-old company led by Jason Fried and DHH. It’s the freshest take we’ve seen on email since Superhuman
, but HEY isn’t just an email client, it’s an email platform. This vertical integration gives them the ability to do things others can’t.
Here are a few features you might love:
- “Imbox” screening – Only people you’ve approved get into your imbox (aka, inbox)
- File browser – Every attachment is indexed and easily searchable across email threads
- Reply later workflow – Rather than chicken peck your way to inbox zero, HEY offers a slick UX for batching replies
- Built-in spy blocker – By default, spy trackers are blocked so senders don’t know when (or where) you opened their email
- Silent by default – Push notifications are off by default to avoid repeated distractions throughout the day
Thousands of folks signed up on the waitlist for the $99/year service. But if you’re looking to explore other email tools today, here are a few other recent entrants you may not have heard of:
- Tempo takes a very minimal, zen-like approach to email
- Twobird bundles email with to do’s, reminders, and collaborative notes
But if you’re eager to claim your firstname.lastname@example.org vanity email, check out HEY
sooner than later.
P.S. If you’re curious how Basecamp built HEY (and its other products), read ShapeUp, a free book for startups and makers.