Product Hunt Daily Digest
July 27th, 2022

Get paid. You were going to post it anyway.

We’re all influencers. No, really. It might not be on the same scale as others, but whenever someone asks you “where did you get those” in the comments of the picture you just posted wearing your new kicks, you’re influencing them to get a pair.

TikTok’s been the darling of the Internet these past few weeks, even more so than usual. We, too, recently discussed the TikTokifying of Instagram and how that seems to be affecting people’s sentiment towards the app once known for photo sharing. It's not surprising to see makers bet on the future of influencers and TikTok while Meta is struggling with ad demand and declining revenue for the first time in history since IPO.

But what if non-influencers could get paid for casually showcasing their purchases? That’s the idea behind Swaypay. You search through participating brands on the app and post a TikTok video sporting your purchase. You then earn based on post performance and cash out via Venmo or Paypal. No follower count required.

The reason this may work is because much of TikTok’s recipe for success stems from its ability to make regular people famous easily. Think of the overwhelming number of creators who quit their regular jobs to become influencers. TikTok's algorithm doesn’t recommend content based solely on existing follower counts. Instead, it takes into account a multitude of factors like interests, how users similar to you engaged with a video, and how long you’ve watched similar videos for. So if a video you make for Swaypay is engaging enough, you could make money regardless of how well-known you are.

“Brands prefer rewarding their real shoppers for TikToking stuff they genuinely bought and love, regardless of how many followers they have,” the makers share as their unique insight. Investors in Swaypay include makers you might already know, like Not Boring’s Packy M and Deel’s Bouaziz, among many others.

The best part about this launch? The team sings their landing page and it’s pretty catchy.

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