... generic ('supplement tracker' in a category with 30 other apps). what i'm changing now (after a long IH thread): one specific sentence that names the exact user. not 'supplement tracker' but 'It's 2am. You're Googling magnesium + zinc absorption for the third time this week.' that sentence has to do the heavy lifting before any channel can amplify it. so my current take: best channel = wherever the sentence lands first. could be Reddit for one product, blog ... ... from Diptanshu Mahish(@diptanshu_mahish): @nolan_vu  retention from organic traffic of course is much higher, 40-50% whereas in blogs it's around 1-2% Comment from Diptanshu Mahish(@diptanshu_mahish): @milescward  I research on the competitors

... think the combination is what made it stick. The trigger was my mom's medicine cabinet. She was taking 7 supplements (a mix of Korean brands and stuff I'd bought her from iHerb), and three had overlapping zinc, two had absorption conflicts. That's the "own problem" angle I needed this for someone in my own family. But what made it a viable product (vs