... subscribing to relevant subreddits and seeing what kinda questions come up frequently helps. Comment from Daniel Zaitzow(@dzaitzow): @danorkin really interesting process! Do you simply check reviews on your products or do you look at comments / threads for competitors in the space? Comment from Dan Gower(@dan_gower): If you already have a working blog or social media, it's nice to analyze what's gotten the most traction in the past and double down on that. Otherwise, I like ... ... from the start. I usually take the time to think on my own, write things down, sometimes it s surprising what can come out of it Comment from Cornell Gorman(@cornell_gorman25): Simple Social Sales Creates Personas Content Hooks Viral