... everyone. I'm Vinnie, founder of AEObility. For the past couple of years, I watched the marketing world run in two opposite directions: half the industry pretended Answer Engine Optimisation (AEO) was pure snake oil, while the other half sold it as a magic prompt-hacking switch. Neither view matched what I saw in practice. Large language models and answer engines are not controllable search engines with fixed ranking algorithms. You cannot brute-force your way into an AI response ... ... realities of the post-search web. If you are thinking about how LLMs perceive your product or brand, say hello. I would love to hear what you are seeing on your end. Comment from George Basov(@gbasovv): G'day Vinnie