Hi Product Hunt, I'm Vinnie: building AEObility out of Perth

G'day everyone. I'm Vinnie, founder of AEObility.

For the past couple of years, I watched the marketing world run in two opposite directions: half the industry pretended Answer Engine Optimisation (AEO) was pure snake oil, while the other half sold it as a magic prompt-hacking switch.

Neither view matched what I saw in practice.

Large language models and answer engines are not controllable search engines with fixed ranking algorithms. You cannot brute-force your way into an AI response with keyword stuffing or loose schema markup. When an engine like ChatGPT, Perplexity, or Claude synthesises an answer, it relies on retrieval conditions: clean entity identity, unambiguous answer passages, and corroborated source evidence across the web. If your business information is buried in bloated landing pages or scattered inconsistently across directories, the system simply skips you.

I built AEObility to treat AEO as an engineering and architecture challenge, not a hype cycle. We focus on entity modelling, structured data precision, and atomic content architecture so businesses can make their expertise extractable, verifiable, and easy for AI systems to cite.

I'm documenting the field notes, failed tests, and frameworks openly on my Substack (AEO Insights), and I'm here to connect with other makers tackling the messy realities of the post-search web.

If you are thinking about how LLMs perceive your product or brand, say hello. I would love to hear what you are seeing on your end.