... thought we knew We assumed enterprise customers wanted the same things as our small business users, just more of it. More security. More control. More features. We never talked to them. We read blog posts. We looked at competitor pricing pages. We guessed. Here's what we missed: Procurement cycles. Enterprise deals take 6-12 months. We had 30-day sales cycles. We weren't built for that. Security reviews. We needed SOC2. We didn't have it. Customers asked ... ... hard. It's just uncomfortable. You have to hear "no." You have to hear "that's not a problem for me." You have to hear "I wouldn't pay for that." It's easier to stay in the cave

... Comment from Andr J(@alchemist_studio): I dont think there is biological change at all. Has not been for 100s of thousands of years. Biology moves slow. As such we amp up with tech. We still sit in caves with candle light fires prefering the dark-mode. I think biologically we are at peak. tech however still has some road to go. We progress by building on top of what came before. If we reset everything today. No memory ... ... back to the caves