... proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable. Now I m launching @Curatora next week. I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one. That makes me wonder: how much of success here is strategy ... ... checklist game. It s not. It s momentum + narrative + network density. A few things that actually move the needle: 1. The first 3 5 hours decide your trajectory. Not raw upvotes comment velocity and real engagement. 2. PH-native supporters

... thing I do is talk about it. But yes, there are points that I still want to master by then, e.g.: Create an informational newsletter inviting people to follow our product page Create a list of people who could support us and ask them for help Announcements on social networks Inform Kickstarter backers who supported