... paid conversion. 25%+ with PQL. Webinars (live): 22-33% CTA conversion. High-engagement webinars hit up to 69%. AI search (GEO/AEO): 4-5x higher conversion than traditional organic. One B2B study found AI-referred traffic converted at 7.12% vs 1.37% for organic. Another found 14.2% for AI traffic. Quora: 2-5% conversion. 35% of B2B decision-makers answer questions on Quora. Reddit: 0.3-1.5% post-to-customer conversion in fit subreddits. CPC of $0.50-$2.00 vs

... live on organic traffic. Zero-click searches hit between 58.5% and 68% of all Google searches in 2026. AI Overviews now appear on 48% of search results pages, up 58% year over year. One study from Seer Interactive across 25 million impressions found organic click-through rates have fallen 61% when an AI Overview is present. The kicker: according to Semrush data, 93% of searches conducted in Google's AI Mode end without a single click to any external website ... ... Google still largely shows traditional results. AI search is mostly eating informational traffic, not purchase-intent traffic. Second, the traffic that AI does send is higher quality. ChatGPT-referred visitors spend an average of 15 minutes on a website versus

... Today we're excited to launch one of our biggest updates yet. You can now connect Seer directly to Claude through the Model Context Protocol (MCP) , giving Claude access to Seer