... took us 3+ years to reach meaningful traction, and we were making $2k MRR in the first 2 years. Unfortunately, there's no formula to know whether you are on the right track or running a zombie. Sunk cost vs. strategic persistence. You bet with your time. 9. SaaS multiples are often fantasy, especially for smaller businesses. If you are below $1M ARR and/or have no aggressive growth potential, do not expect 7-12x multipliers. 10. Lifetime deal buyers ... ... profitable by being super frugal. This wasn't just about bootstrapping, it forced us to focus on what actually moved the needle. 14. Technical complexity doesn't guarantee success Building more features, next feature fallacy, reaching feature parity with competitors