... meaningful MRR milestone by January 2027. Here's what the sprint looks like: Channels I'm focused on: LinkedIn and Instagram (consistent posting, not just launches) Cold outreach to creative directors and production leads at DTC brands Presspitches to trade publications covering brand and production The prepros blog, built around SEO and shoot production topics What I'm measuring: Studio-tier signups ($399/mo) from direct outreach Weekly active users across all tiers Which content actually converts

... Lessons from Athena s surprising coverage and what founders can learn about finding the right reporter, framing stories, and pitchingpress The Wall Street Journal rarely covers seed-stage startups let alone one raising just $2.2M. That s why I was surprised to see Athena , an early-stage company working on how large language models surface brand-related content, featured in Katherine Blunt s article about the demise of traditional Google search. Instead of dismissing it as a blip ... ... because I m a nerd), I dissected the bigger-picture story: what the founders emphasized, how the reporter framed it, and the