... hand over. Build both. Keep them separate. Let one feed the other. Comment from Mustafa Arian(@thenameisarian): we did both. shipped the v1 with 22 real humans then started building the brand around the thesis. building TAM Network. an alternative to linkedin. the brand grew with the product, not before it. the receipt format itself became the brand voice. people who understood the thesis stayed. people who did not, did not. the product was the filter. Comment from Stan Kolotinskiy ... ... from Nika(@busmark_w_nika): @justinlee020617  that is build in public but I have seen how many people stopped doing it because competitors