... everyone, I'm Mona a marketer turned builder from Germany. Last summer, I conducted a survey among solopreneurs and small business owners. My goal was to understand their struggles when it comes to marketing. The results absolutely shocked me. 80% of those surveyed didn t know what their KPIs (Key Performance Indicators) were or what to do with them. In other words, four out of five business owners are essentially flying blind when it comes to their marketing efforts ... ... software; it s designed to be your trusted partner, stripping away the complexity and showing you exactly what works, so you can make informed decisions. If you have questions about it, don't hesitate to ask. :) Comment from Mona

... There's a pattern I keep noticing across the AI products that actually stick with people vs. the ones that get tried once and forgotten. The forgettable ones try to be impressive. They show off what the model can do -- generate faster, automate more, produce output at scale. And they're genuinely cool for about 15 minutes. The ones that last? They help you see something about yourself you couldn't see before. I've been thinking about this ... ... understanding is what remains. For anyone building in this space -- what's your experience? Are you designing your AI to produce things, or to reveal things? I'd love to hear how others are thinking about this. Comment from Mona

... anyone building in the AI space: are we building tools that make humans more capable, or tools that make humans more dependent? Would love to hear from other builders thinking about this tension. Comment from Tijo Gaucher(@tijogaucher): @monatruong_murror  I appreciate this, following you guys closely now! Comment from Alper Tayfur(@alpertayfurr): Strong thesis. AI that prepares people for real conversations feels far more durable than AI that tries to replace them. Comment from Mona

... what success looks like. Not every product should optimize for time spent. Curious if anyone else has experimented with outcome-based metrics instead of engagement. What did you measure, and how did it change your product decisions? Comment from Mona Truong(@monatruong

... months, our most requested feature at Murror was a chat function. Users wanted to talk to the AI the way they talk to a friend. It seemed obvious. Every competitor had it. Every feedback form mentioned it. So we built it. And within two weeks, our core metrics started dropping. Session length went down. Return rate went down. The thing users said they wanted was actively making the product worse. Here is what we discovered when we dug into ... ... what the solution should look like. That gap between the expressed need and the right solution is where product intuition lives. Has anyone else experienced this? Built something users demanded only to find it hurt the product? Comment from Mona

... build. Otherwise you are just running in circles very efficiently. What has been your experience? Have you ever slowed down and found that it actually accelerated your progress? Comment from Ghost Kitty(@ghost-kitty-9607001): Comment Deleted Comment from Mona Truong(@monatruong

... tech? Comment from Hans Desjarlais(@ismaelyws): This is a great point. Currently building a SaaS and my Hero section mentions "AI-powered". Going to re-word it. Need to focus on the outcome. Comment from Hans Desjarlais(@ismaelyws): @monatruong_murror  Good tip, will work on that. Thanks Mona

... meaningful upgrades. For me, user feedback drives everything. The hardest part is prioritizing what to fix first. Every issue feels important but I have to stay focused on what creates the most impact. Comment from Tereza Hurtov (@tereza_hurtova): @monatruong_murror Reading this, I feel like you re describing our daily life at our firm. Being a small team that has to balance intense product development with securing funding and high-pressure deadlines is a massive challenge. That '200% push ... ... still at the very beginning of where we want the 'final' version to be, but that's the beauty of it. It s a marathon, not a sprint. Sending lots of support to your team! Comment from Viktoriia (@virtualviki): @monatruong

... prioritize the others tomorrow. For me, the most important part is consistency just keeping these habits alive over time. What about you? Do you have a daily (non-work) checklist or personal habits you try to maintain? Comment from Mona Truong(@monatruong

... patience and discipline, and help me keep my thinking structured and intentional. At the end of the day, we still matter - especially when it comes to important decisions in our lives. What s your perspective on this? Comment from Mona Truong(@monatruong

... external circumstances control how seriously I take my work. What has your experience been like working in both remote and on-site environments, and how do you stay flexible and adapt to each? Comment from Nika(@busmark_w_nika): @monatruong_murror  I think we share the same animal spirit! Comment from shreya chaurasia(@shreya_chaurasia19): This resonates. I ve been fully remote for the past 4 months. Before that, I worked hybrid, and now I m relocating back closer ... ... same time, I do feel that being around the team in person gives better context. You pick up on nuances, priorities, and decision dynamics that are hard to fully replicate remotely. For me, it s less about remote vs

... conscious one. Understanding what I want, what I need, and how to move forward in a way that feels sustainable. How do you combine personal growth and product growth in your own journey? Comment from Mona Truong(@monatruong

... openness, and a willingness to welcome both new opportunities and new challenges because that s how growth happens. So how did you spend the first day of 2026? Did anyone hide under a table with 12 grapes? Comment from Mona Truong(@monatruong

... blame yourself in the end' so, the main wish is to stay true, stay honest and listen to your own heart in order to do your own thing. happy new year! Comment from Kavyashree S(@kavyashree_s1): @monatruong_murror I wrote a letter to my future self today, hoping that when she looks back, she'll be proud of the path I took today. And if I were to look back and thank myself, then ... ... didn't manage to meet them this time around. But if I had to thank myself, that would be for: 1. Remaining committed to the strong human values such as honesty and sincerity. And that's probably it :) Thanks @monatruong

... surrounded by great teams in a positive work environment I ve always hoped for. 3) And having good friends, good health, and the willingness to keep doing something meaningful with my life. Grateful for all of it. Comment from Mona Truong(@monatruong