... restricted from that platform :D Comment from swati paliwal(@swati_paliwal): Equity makes sense for roles taking real risk; like early hires building the foundation (tech, GTM, ops) when cash is tight and failure odds are high. For marketinggigs like LinkedIn management, it's rarer unless you're revenue-critical or joining pre-seed; treat it as a negotiation lever tied to results. The "loyalty without ownership" paradox is real; anchor offers to impact, stage, and vesting (4yrs cliff ... ... should at least have the conversation about equity. Doesn't matter if you're writing code or building someone's brand on LinkedIn. If you're the reason clients are walking through the door, that's not just "