... India is simply not the purchasing power of the American market. What strategy do you think would help them increase not only the number of users but also their profit? I am attaching the current revenues for both (OpenAI vs Pplxty). Comment from Suvam Deo(@suvam_deo): @nika   @busmark_w_nika   Great question ! By localization, I don t just mean language ,though that s part of it. I mean things like: Education-focused tools that align with India ... ... formal/informal switch, festival-based prompts, context-aware phrasing We ve seen platforms like YouTube, ShareChat, and even WhatsApp thrive because they went deep into India s internet, not just over it. Would love to see Perplexity explore something like koo