... from Memi Lavi(@memi_lavi): I would suggest looking at it the other way around: Define what's the conversion rate you want to see, and work from there. The Freemium model is always a trade-off: Collecting users vs making income. The balance dictates the conversion rate. I'm currently thinking about the exact same question for a product I'm working on, and this is how I try to think of it: When considering the free/paid features ... ... paid layer should come in where the value becomes more intensive and compounding, rather than where basic understanding is artificially gated. Comment from Takahito Yoneda(@y_taka): Your general versus