... media, both old and new. Founders need a direct line to their audience. That s your go direct strategy: creating blogs, videos, podcasts, webinars, events, Discords, social posts content that speaks straight to your customers. But the media from journalists to influencers and content creators are wildly important. They help expand your reach, offer third-party validation, and shape the answers LLMs surface about your company. Muck Rack s new AI report found that 27% of links cited ... ... come from journalistic

... recommend collecting information digitally. Interviewing someone in person will always get you the deepest information, but it's not scalable. We've had decent luck learning about our target audience by asking questions in forums and submitting queries through journalistic sourcing platforms (Qwoted, HAB2BW, etc.), where we ask people to share knowledge in exchange for being quoted (and receiving a backlink) in our blog posts. You'll get some spammy, AI-generated responses this way, but you get some good ...