... media, both old and new. Founders need a direct line to their audience. That s your go direct strategy: creating blogs, videos, podcasts, webinars, events, Discords, social posts content that speaks straight to your customers. But the media from journalists to influencers and content creators are wildly important. They help expand your reach, offer third-party validation, and shape the answers LLMs surface about your company. Muck Rack s new AI report found that 27% of links cited ... ... come from journalistic