Best Products
Launches
Launch archive
Most-loved launches by the community
Launch Guide
Checklists and pro tips for launching
News
Newsletter
The best of Product Hunt, every day
Stories
Tech news, interviews, and tips from makers
Changelog
New Product Hunt features and releases
Forums
Forums
Ask questions, find support, and connect
Kitty Points Leaderboard
The highest scoring community members
Streaks
The most active community members
Events
Meet others online and in-person
Advertise
Subscribe
Sign in
Clear text
recent
p/general
by
Nika
Featured
•
5mo ago
Build your brand before your product, or launch first and reveal yourself later?
... this way for TAM Network. aug 12. the receipts ARE the marketing. Comment from Mustafa Arian(@thenameisarian): we did both. shipped the v1 with 22 real humans then started building the brand around the thesis. building TAM Network. an
alternative
to linkedin. the brand grew with the product, not before it. the receipt format itself became the brand voice. people who understood the thesis stayed. people who did not, did not. the product was the filter. Comment from Mustafa Arian ... ... makes pricing easier. Products from anonymous creators compete on price. Products from known practitioners with a track record compete on trust. That's a completely different conversation. Comment from Samir Asadov(@samir_asadov): For specialist/practitioner products this 'brand
vs
371
501
Subscribe
Sign in