... real two-sided market for idaes! "Ideas are cheap

... building the product; it was getting the first customers. You can spend months creating something you believe people need, but until real users start using and paying for it, everything is just an assumption. Learning how to validate ideas, market consistently, and listen to user feedback turned out to be just as important as the product itself. Every stage brings new challenges, but that first bit of traction was definitely the toughest. Comment from Marie Saxon(@marie_saxon): I think ... ... excitement is the least reliable signal I have. Two, reversibility. If I ship it and it flops, how cheaply can I pull it back? Cheap