... consumer product. Now, we did have options to stay in the hardware business. Had we gone B2B, made it a healthcare product, maybe a defense product, we could have gotten a lot of funding. Those paths might have been fundable, but they lacked founder-market fit. Life is short. I believe you should do the things that excite you and get you up in the morning. And those options wouldn t have gotten me out of bed. Hardware > Software ... ... that, we weren't even a consumer software company. By January, we were seeing long posts on LinkedIn and X about how the product had changed people s lives. We also saw ~20% of our users convert to paid (vs